This project was to create an Ad Campaign for a social cause that needed to be addressed that hasn't been already. The topic I chose was phone addiction and how it can disconnect us from our daily lives. I wanted three cohesive pieces to show three scenarios of how the phone can impact our health, social life, and opportunities. Using the disconnection icon, I wanted it to look like the person was more in tune to be on the phone rather than sleeping, socializing, or learning.