This menu layout was another proiect I enioved designing. I had the freedom to create a restaurant menu for either an existing restaurant or a made-up place. I decided to brand it myself and call the restaurant Smokey's Smokehouse. A modern smokehouse that specializes in southern BBQ. The approach for this was to make the menu look modern and rusty while still conveying that rough cookout look. I made sure there were plenty of rough textures to give it that edgy feel and repetitive lines to represent the grill. With the fiery color choice, you really get a sense of that outdoor, southern grill cooking.